Social media is a vibrant marketing tool that business owners can use to reap their desired marketing goals. However, each social media platform is created differently with different features to suit a certain type of audience. Consequently, before harnessing the marketing power of any platform, a business owner should be privy to these nuances. Like with any other marketing strategy, the social media platform you choose should satisfy your marketing goals.
Here’s how you can select the perfect social media channel for your business:
Define Your Goals
Before choosing to market your business on any social media platform, it is important to set some goals. Have a clear idea of what you intend to achieve by using a particular platform. This comes in handy to help you choose the right channel, the right content, and obviously the right target audience. Do you want to improve your customer service, reach out to new prospects or learn more about your current customers? What is your goal?
Have The Nature Of Your Business In Mind
When settling on your ideal social media marketing platform, the nature of your business is a significant determinant. Is your entity a business-to-business (B2B) or a business-to-consumer (B2C)? If you are running a B2B company, the best platform should be LinkedIn. Here you get to build personal connections with other business owners while targeting the ideal clients. On the other hand, if your entity is B2C, Facebook and Instagram are your best bet. With this, your business is more likely to gain visibility as you visually engage and interact with prospects and customers.
Consider Your Target Audience
Among the core engagements of any marketing efforts is to place your business in the way of the perfect audience and social media is no exception. Before initiating a social media marketing strategy, you have to establish which platforms your target audience frequents. You can conduct surveys by inquiring directly from your buying customers about what social media platforms they like or collect data from specific sites. Most platforms have analytic features that can estimate the size and the nature of your audience. This way, you can know when a particular platform is working or not working for you.
Study Your Competitors On Social Media
One of the best ways to learn is from the experiences of others. Consequently, you can learn about your business’s best social media platform by researching and closely monitoring the social media presence of your competitors. Of course, you attract the same type of audience; whatever is working for them is bound to work for you. Check out their social media pages, see the type of content they are sharing, how often they share and how many users they are engaging.
Study The Different Social Media Platforms
The only way to know the best social media platform for your business is to study each platform. Understand what each entails and what type of users it attracts. For instance, LinkedIn is perfect for sharing your professional qualifications and your company information. On the other hand, Twitter is the hotspot for trending topics and great conversations, while Instagram is your ideal photo gallery. Studying individual platforms helps you understand their communication protocol so you can coin your content accordingly and target the right audience.
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