Brand and Marketing Strategy

LeadIn’s personalized, transparent approach seeks to understand your brand story, target market, and desired outcomes. We specialize in a collaborative process designed to elevate your brand above your competition with digital-first design and data-driven messaging created for ever-evolving and dynamic audiences.

Target Audience Definition

Whether you’re starting a new business, tweaking an existing one, or branching out and expanding, our team of creatives and strategists can help develop, create and launch your brand.

  • Brand Audit
  • Brand Development
  • Brand Positioning
  • Concept Testing
  • Messaging Testing

Story Strategy

Because brand authenticity and genuine storytelling fosters trust, LeadIn will assist you in captivating your audiences using content.

  • Tagline Creation
  • Brand Story Development
  • Brand Launch
  • Branded Content
  • Positioning Statement (consider your target, category, differentiator and payoff)

Brand Identity

If a picture is worth a thousand words, imagine the impact of a logo. A video. Your brand colors and style speak volumes.

  • Branded Templates
  • Design Systems
  • Logo Design
  • Marketing Collateral
  • UI Component Libraries
  • Video Editing
  • Website Design & Development

Let’s LeadIn Together.

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