Marketing is essential for driving growth for your business and helping you achieve your objectives.
But should you do it in-house or outsource the services to a professional agency?
If you’re considering hiring a marketing agency but you’re unsure whether it’s the right decision for your business, stick with us.
In this post, we’ll discuss the reasons to hire an external marketing agency and dive into the benefits of doing so.
Let’s start!
1. Expertise
One of the most important benefits of hiring an external marketing agency is that you get access to experts in their respective fields.
Team members you will work with have a deep understanding of the marketing landscape, they have helped brands increase their online presence before, and they can provide guidance for growing your business.
When you hire a marketing agency, you get access to specialists such as digital strategists, copywriters and content writers, social media experts, SEO specialists, and more. They can create and manage a campaign for you from start to finish.
2. Resources
To plan and execute a marketing strategy, you need time, skills, and resources. Your in-house team might be experienced in some areas of marketing but chances are that you lack resources for executing a digital marketing campaign.
Maybe you have a small in-house team who is already overwhelmed or you lack the funds to invest in the right tools.
Professional marketing agencies have the resources it takes to launch a successful, results-driven campaign. They have access to all the right tools such as lead generation, tracking, analytics, and SEO tools to properly plan, launch, and track the success of your campaign.
Subscribing to all these tools and teaching your in-house team to use them can prove to be very costly, time-consuming, and inefficient.
3. Consistency
A dedicated marketing agency will ensure that you communicate a clear, consistent brand message across all touchpoints. Having a unique brand voice and maintaining consistency is what can help distinguish you from your competitors.
4. Return on Investment
The cost of hiring a skilled marketer full-time is far from negligible since you have to factor in the office space and hardware, compensation package, taxes, etc. But even then that is still one person and chances are that you would need to outsource certain marketing services such as writing. Not to mention that success is not guaranteed so you are essentially taking a big risk.
Hiring an external marketing agency provides a great return on investment.
How so?
You don’t need to worry about the abovementioned costs. You pay a fixed amount that you and your chosen agency agreed upon and that is it. No extra costs involved. Besides, a qualified marketing agency can track your return on investment so you know exactly what’s working and what isn’t so you can adjust your spending to minimize loss.
5. Time Saving
Planning, launching, and monitoring a marketing campaign takes a lot of time since there are a lot of activities involved, especially if you’re aiming for a full digital marketing strategy.
Writing blog posts, submitting your press release to the media, posting on social media, monitoring the results…It all requires time.
Hiring a marketing agency allows you and your team members to use your time wisely and focus on more pressing matters while the agency handles all your marketing affairs.
How To Choose a Marketing Agency?
Before you hire an external marketing agency, you should research potential agencies first but also know what you’re looking for.
When choosing a marketing agency:
- Define your goals and objectives
- Define your budget
- Schedule interviews with shortlisted candidates
- Ask to see their portfolio
- Ask to meet the team who will work with you
- Ask about their field of specialization
Need Help Marketing Your Business?
A research-driven, well-planned marketing strategy can help you increase visibility for your brand, attract audiences and build connections with them, and grow your business.
If you’re considering launching a marketing strategy to attract and retain new clients, contact us to discuss what we can do for you.
LeadIn Media is a full-service marketing agency specializing in helping brands grow their businesses, attract new clients, and increase revenue, and the first step towards achieving that is planning a detailed marketing strategy.
